STATUS:
- Ibu rumah tangga (60%)
- Karyawan (30%)
- Lain-lain (10%)

COVERAGE AREA:
- Jabotabek (50%)
- Jawa Timur (20%)
- Jawa Tengah (15%)
- Jawa Barat (10%)
- Sumatera (5%)

USIA:
- 20-25 (30%)
- 26-45 (70%)

SEX:
- Wanita (95%)
- Pria (5%)